Best SEO Agency Sydney for Increasing Your SERP Position

The SEO world is exciting. Every year, Google makes hundreds of changes to its search engine ranking algorithm. An SEO strategy that worked last year may not work this year, and one that works today may not work next year. If your site isn’t driving as much organic traffic as last year and you are looking to improve your SEO, you need to get a result oriented and best SEO agency Sydney. In this post, we’ve broken down the best SEO techniques to help you retain and increase your organic search presence using advanced SEO techniques.



1.     Keyword targeting

Keywords are phrases that are commonly searched for on Google, Bing, etc. and they are a crucial part of determining your website’s rankings. Use the right number of keywords in the right places and in time you’ll see your pages climb up the leader boards.



2.     Metadata

You can think of metadata almost as your shop window. Your meta title and meta description are the first things a user sees in the SERP which influences whether or not they click. Also, Google uses what is known as ‘crawlers’, to scan through websites and collect information that matches search queries. By including keywords in your metadata (including image tags and heading tags) Google can more quickly understand the relevance of your page.

3.     Backlinks

As we move into the more technical side of things, another crucial factor in SEO performance is acquiring backlinks. This is when another website links to yours in an article or blog post. Not only does this help you gain what is known as domain authority, but it also directly improves the chances of people clicking through to your website if it appears on other reliable domains.



4.     Build pages for each topic

When it comes to websites and ranking in search engines, trying to get one page to rank for a handful of keywords can be next to impossible. Use the pillar topics you came up with to create a page or post that gives a high-level overview of the topic using the long-tail keywords you came up with for each cluster in step two.

5.     Create a link-building plan.

The topic cluster model is your way forward in SEO, but it's not the only way to get your website content to rank higher once it's been created. While our first five steps were dedicated to on-page SEO, link-building is the primary objective of off-page SEO. Link-building is the process of attracting inbound links (also called backlinks) to your website from other sources on the internet.

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